PhD: Technical Communication and Rhetoric, Texas Tech University, 2010.

MA: English, St. Cloud State University, 2004.

BS: Mass Communications, St. Cloud State University, 1996. Magna Cum Laude.



Adjunct Professor, St. Cloud State University. Teach courses in professional and civic writing: F02 to Present.

Adjunct Professor, College of Saint Benedict and Saint John’s University. Teach courses in communication and rhetoric, including public speaking and persuasion in society: F11 to Present.

Adjunct Professor, Texas Tech University. Teach courses in professional and technical communication using online (synchronous and asynchronous) technology: Sum11 to Present.

Instructor, St. Cloud Technical and Community College. Teach courses related to business communication: F00 to F01; F11 to Present.



Business Communication Strategies, Herberger Business School, St. Cloud State University. Advanced business report writing; analysis and interpretation of business communications: F12, Sp13.

Writing in the Professions, English Department, St. Cloud State University. Approaches to writing required in business, industry, non-profit organizations, and government (including proposals, business letters, memos, reports, and web content): Sp05, F05, Sp12, F12

Introduction to Technical Communication, Technical Communication and Rhetoric, Texas Tech University. Introduction to patterns of writing used in reports and letters for business, industry, and technology. Addresses such issues as ethics, audience analysis, purpose, critical thinking, and visual rhetoric: Sum11, F11, Sp12, Sum12, F12.

Writing for the Workplace, English Department, St. Cloud Technical Community College. Emphasizes writing skills that impact academic success, personal development and social/cultural involvement. Designed to be of practical use to all students when they enter the world of work: F11, Sp12, Sum12, F12.

Civic Writing (On War and Genocide), English Department, St. Cloud State University. Review of rhetorical theory. Purposes, audiences, ethical issues in various writing and electronic genres related to political/civic engagement surrounding arguments for/against acts of war and intervention to stop genocides: Sp12.

Persuasion in Society, Communication Department, College of Saint Benedict and Saint John’s University. Examines the mechanisms by which individuals, groups, and institutions seek to reinforce or alter the beliefs, attitudes, values, and behaviors of various segments of society. Provides a foundational understanding of rhetorical concepts and emphasizes the social functions of rhetoric: Sp12.

Public Speaking, Communication Department, College of Saint Benedict and Saint John’s University. Theory and practice to prepare and deliver ethical, original, and researched ideas to various audiences as well as to analyze the speeches of others. Emphasizes civic leadership, credibility, audience analysis, reasoning, and ethically addressing counter objections: F11.

Professional Report Writing, Technical Communication and Rhetoric, Texas Tech University. Preparation of ethical and effective professional reports and publications through the use of communication analysis: Sum11.

Rhetorical and Analytical Writing, English Department, St. Cloud State University. Emphasizes rhetorical principles as ways to analyze and compose text for various situations. Challenges students to analyze and discuss a variety of subjects, including post-9/11 rhetoric, visual rhetoric, technology in society, and the role of public apologies in shaping societies: F02, Sp03, F03, Sp04, F04, F06, F07, F08, Sp10, F10, Sp11.

Principles of Mass Media, Department of Mass Communications, St. Cloud State University. Examination of mass media principles, ethics, segmentation strategies, and research methods: Sp06.

Advertising Copywriting, Department of Advertising Communication and Design, St. Cloud Technical College. Introduction to developing persuasive and informative copy with a clear purpose, tone, and style: F01.

Media Campaigns, Department of Advertising Communication and Design, St. Cloud Technical College. Principles of mass media campaigns, primary and secondary research, media planning, communication strategies, production, and presentation materials: F00, Sp01.




Towner, E.B. “Documenting genocide: The ‘Record of Confession, Repentance and Apology’ in Rwanda’s Gacaca trials.” Technical Communication Quarterly. [Accepted January 2012.]

Peer-Reviewed Publications

Towner, E.B. (2011). “Quantifying genocide: What are we really counting (on)?” JAC, 31.3-4, 625-638. [Invited paper.]

Towner, E.B. (2010). “Truly public apologies: Third-party participation in Rwandan apologetic rhetoric.” Qualitative Research Reports in Communication, 11, 63-69. [Peer reviewed.]

Towner, E.B. (2010). “A <patriotic> apologia: The transcendence of the Dixie Chicks.” Rhetoric Review, 29, 293-309. [Peer reviewed.]

Towner, E.B. (2009) “Apologia, image repair, and reconciliation: The application, limitations, and future directions of apologetic rhetoric.” In C.S. Beck (Ed.), Communication Yearbook 33 (pp. 431–468). New York: Routledge. [Peer reviewed.]

Additional Publications

Towner, E.B., & Everett, H.L. (2010). “Responding to accusations of wrongdoing: How technical communicators can help.” Intercom, 57, 4-7.

Towner, E.B. (2008). “Apologia: How wrongs are discussed and reconciled.” 34th Annual Council for Programs in Technical and Scientific Communication (CPTSC) Proceedings.

Towner, E.B. (2008) “Crisis management by apology” (Book Review). Business Communication Quarterly, 71, 261-266.



“Politicizing abstract values through apologia: The identical, yet contrastive rhetoric of Representative Joe Wilson and the Dixie Chicks.” Rhetoric Society of America, 14th Biennial Conference, Minneapolis: May 2010.

Charity in Truth: A righteous rhetorical vision of economics and technology.” Rhetoric Society of America, 14th Biennial Conference, Minneapolis: May 2010.

“Apologetic rhetoric in Rwanda.” Eastern Communication Association Conference, Philadelphia: April 2009.

“Encoding and decoding car dashboard communication.” 28th Annual Southwest/Texas Popular Culture and American Culture Association Meeting. Albuquerque, NM: February 2007.

“Intrinsic and extrinsic motivation in online education.” 33rd Annual Council for Programs in Technical and Scientific Communication (CPTSC) Meeting, San Francisco State University: October 2006.

“Five categories of textual gaps.” Minnesota Council of Teachers of English Conference: April 2003.

“Examining textual gaps.” Research Colloquium, St. Cloud State University: March 2003.



Vice President of Content and Publishing, Mortgage Success Source—Managed team of researchers, writers, designers, and HTML programmers in four states, as well as contractors, outside vendors, and interns to develop new content for multiple product lines. Oversaw content calendar, including web releases, electronic communications, and social networking. Tracked website analytics to report progress toward goals as well as make adjustments to the release schedule as needed based on insight from analytics. Communicated with Advisory Board and Faculty Members to develop and implement relevant content to membership. Established new internships with three different colleges to provide communications experience to students: 2010 to 2011.

Lead Content Developer, Mortgage Success Source—Researched and developed electronic communications, web content, and print material related to the mortgage and financial industries. Worked with designers and HTML programmers to build, approve, and launch new content. Oversaw micro blogging and social networking communication for MMG. Also served as Navigation and Design Lead for the MMG website redesign: 2007 to 2010.

Senior Writer, Wolters Kluwer Financial Services—Developed print materials and electronic communications, including interactive presentations and web content: 2000 to 2007.

Communications Specialist, Creative Memories—Responsible for speechwriting, print and electronic communications, and media relations: 1999 to 2000.

Copywriter, The Liturgical Press—Managed content and budgets for websites, magazines, and mailings: 1997 to 1999.

Copywriter, Herberger’s—Developed creative concepts and wrote copy for nationwide campaigns, including catalogs, newspaper ads, and brochures: January 1997 to September 1997.



Sergeant (Non-Commissioned Officer, E-5 Rank), United States Army Reserve—Served as a Sergeant in a Combat Engineer unit, trained in Primary Leadership Development, and participated in joint military training at Army training center: 1994 to 2000.




• Volunteer, Minnesota Loon Survey Program: 2005 to Present.

• Communications Advisor, Cyapepe (Kigali, Rwanda): February 2009-2010.

• Results Team Member, United Way, St. Cloud United Way: 2003 and 2004.

• Data Management Chair, Central MN Advertising Federation: 2002.

• Board of Directors, Central MN Advertising Federation: 1998 to 2000.

• Membership and Recruiting Committee Chair, Central MN Advertising Federation: 1999 and 2000.

• Public Service Director, Central MN Advertising Federation: 1998 and 1999.


• Editorial Intern, Technical Communication Quarterly (TCQ): May 2010.

• Committee Member, Rhetoric and Applied Writing Curriculum Committee,
St. Cloud State University: Sp07 to Sp09.

• Website Editor, STC Student Chapter, Texas Tech University: F08 to Sp10.

• Speaker, Student Career Workshop, St. Cloud State University: Sp07.

• Brochure Designer, Popular Culture Association: May 2007.

• Branding Committee Member, “IPCC 2008”: May 2007.


• Navigation and Design Lead, Website Redesign Committee, The Mortgage Market Guide: July 2009 to February 2010.

• Website Redesign Committee, Wolters Kluwer Financial Services: May 2004 to June 2005.

• Communications Lead, Great Performances Committee, Creative Memories: 1999 and 2000.




• Distinguished Thesis Award, English Department, St. Cloud State University—Received for “Beneath the Tip of the Iceberg: A Semiotic and Rhetorical Examination of Textual Gaps”: 2005.

• Magna Cum Laude, St. Cloud State University: 1996.

• Carol Loberg Fourth Cavalry Award, St. Cloud State University: 1996.


• 8th District ADDY Award—Honored for excellence in advertising copywriting in a four-state area: 2002.

• Gold and Silver ADDY Awards—Received 16 awards for excellence in advertising copywriting: 2001 to 2004.