EA’s Apologia Denies Sexism

In Apologetic rhetoric, New media on July 28, 2009 at 9:21 am
The popular video game maker EA provides the latest example of social networking apologia. The firestorm began when the company initiated an “acts of lust” contest in which attendees of the San Diego Comic-Con event were asked to submit photos on Twitter or Facebook of them committing “acts of lust” with any models working at the convention. Based on the photos, a winner would be selected to receive a “night of lust” which includes a “dinner and a sinful night with two hot girls, a limo service, paparazzi and a chest full of booty.”

As you may expect, the company and the contest have been blasted on blogs and tweets for being tasteless and, more notably, sexist in its call to have people commit acts of lust with convention models as well as the contest’s ultimate prize of giving away a night with “two hot girls.”

In response, EA issued an apologia on twitpic that featured a form of denial and a “good intentions” justification.

EA twitpic

In its statement, EA denied that it actually meant people should commit true acts of lust. Instead, the company said, it encouraged “attendees to Tweet photos of themselves with any of the costumed reps at Comic-Con” since “[c]ostumed reps are a tradition at Comic-Con.”

The statement goes on deny the “night of lust” prize implications by stating that it “means only that the winner will receive a chaperoned VIP night on the town with the Dante’s Inferno reps.”

Finally, the statement wraps up with a subtle “good intentions” defense by stating “we hope you’ll agree with us that it was all done in the spirit of the good natured fun of Comic-Con.”

Judging by the comments posted beneath the twitpic apologia, the majority of people don’t agree and aren’t accepting the company’s failure to acknowledge the sexism in its contest.

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